About Us

As Broker and President of Key Real Estate Advisors, I have spent more than two decades helping Southwest Florida property owners protect and grow their real estate investments.

Over the years, I have worked with everyone from first-time landlords to experienced investors managing multiple properties. My philosophy is simple: property owners deserve honest communication, professional management, and a team that treats their investment as if it were our own.

Our mission is to maximize your property's performance while minimizing the stress and uncertainty that often come with rental ownership.

When you work with Key Real Estate Advisors, you gain a local team with the experience, systems, and market knowledge needed to help your investment succeed.

Office Address:
10231 Metro Parkway, Suite #102
Fort Myers, FL 33966

Melissa Perrella-Smith is our Property Manager who also boasts a Broker Associate license. She's been 1st mate to Dan Norden (Broker and Owner) sailing in the Key Real Estate Advisors ship going on 6 years now wearing many hats within the company. Melissa processes rental applications, does monthly payouts, communicates with the owners regarding upcoming vacancies, and offers help and support to all the departments to keep everything running smoothly. She's armed with plenty of charm and wit, a touch of friendly sarcasm, is proficient in tacos and tequila and has a never-ending sense of humor definitely helping to keep our office light-hearted in a business that is NOT for the faint of heart. She keeps her finger on the real estate market pulse at all times to help ensure good rental returns on our investor's portfolios and is also happy to put her in-depth knowledge to assist them in acquiring new properties to add to their portfolio. As well as furthering her Real Estate education by becoming a VA Certified Realtor, she also works closely with the Housing Dept Grant Specialist helping new homeowners with down payment assistance and is a speaker once a month in homeownership classes. Melissa is a real-life Florida, native so she literally has been living and breathing the Southwest Florida lifestyle every day of her life where flip-flops and sunblock are a necessity. She knows all the real estate markets from hunting areas, rural areas, waterways, fairways, and the beaches that make up our Gulf Coast of Florida. Between Melissa and her husband Bill, they have 4 grown children consisting of 2 daughters that live in Northern Florida, 3 grandchildren with another one on the way, and 2 son's one of which manages a restaurant in Naples Fl, and the other is a professional welterweight boxer. She enjoys traveling out of the country with her husband every chance they get but always remembering that living in paradise means there really is "no place like home". She feels blessed and proud to work with Dan the Broker and Owner and to be surrounded by all the beautiful strong women that make up the staff of Key Real Estate Advisors that work to lift each other up each day with positive energy.

Office Address:
10231 Metro Parkway, Suite #102
Fort Myers, FL 33966